Editing video for Officers club commercial

Today I have spent whole day editing all the videos we made for the commercial and I think I will spend all night as well.

Learning Premier Pro Program

I like very much the idea that we came up with. That is why I think that there are not enough tools in the iMovie to create all the necessary effects. I have decided to learn new professional program for video editing. Its name is Premier Pro and it is one of the main Adobe’s creative suite programs. I have spent more than two weeks browsing web for lessons. Main source for information about Premier pro was YouTube channels and creative blogs. 

Voiceover

L.A. has written a script for our project (Officers Club commercial) and now we need a native speaker for voiceover. Richard from audio production proposed his help. He decided to create a soundtrack for our commercial as well.

Day 3 of filming for Officers Club commercial

This day we spent searching for Parcour guys.  We found them in the center of Newcastle city. It was a great experience and we filmed a lot of useful moments and tricks that would be used in final TV ad.

Second day of filming

Second day of filming. It was decided to engage some dancers from “Dance City” to participate in our commercial.

We went there but unfortunately were rejected by the administrator. It was a great disappointment but then we found those guys on one of the floors of Dance City. They were dancing just in the hall. We placed our camera on tripod  and filmed them. It was a success.

First day of filming

We were filming all day long. It was rather cold and windy outside but Sun was shining all day so we have got nice video cuts. It was decided to film my eyes for the first part of the commercial. Sunny weather and wind have helped to create that dreamy atmosphere. Basically we are satisfied with the todays filming process.

Storyboards

Today I have drawn a storyboard for Officers Club brand commercial. The drawing experience on the Wacom digital tablet was amazing. I am very happy with this product. Storyboard is attached to this post.

WACOM Bamboo

Today I have bought Wacom Bamboo special edition (m) digital tablet. I think this is one of my best investments ever. It is small but with a good sensitivity and it could be used as Apple’s famous touch pad. Basically one can use fingers to zoom, rotate or scroll. The design is amazing as well. I am strongly recommending this tool to everyone. 


This gadget would be very useful for storyboard creation.

Officers Club idea

At last we came up with an idea.
The inspiration for the idea came from a Russian standup comedian. He was talking about personality and where it could be found in ones body. His speech was about consciousness and what is given at birth and unchangeable. Genetically person gets most of the things from parents. Most of the things person gets from parents genetically. Which part of body is really you? So basically you are is what you think, how you live and look.

Officers Club Brief

Client: Officers Club.

The proposition: Change consumer perception of the brand. 

Target audience: Young men 16-24.

Media: TV commercial.

Mandatories: Officers Club logo. 30 seconds limit.

Jif project Evaluation

The project was very challenging as we were unfamiliar with the briefs product and brand in common. There was a lot of trash ideas that we didn’t satisfied with. Nevertheless we came up with a risky but creative one. I was so excited while presenting that idea to Neil that I could barely breath and I was shivering from time to time.  However our idea was accepted and Neil was pleasantly surprised with our last minute work. Presentation was fine and we have got a lot of comments towards our work from the classmates.

This experience gave me a taste of challenge and risk of the industry I am passion about. To tell you the truth the taste of success and appreciation is so sweet. The lesson I took from this module is that you should never give up, should fight to the end. 

“JIF IT” game

This is a “JIF IT” game. The main goal of the game is to Jif flying objects by taping on them. Not all the objects should be taped - only those that can be used with a lemon juice. If the wrong object would be taped, the red “x” will appear and then there is going to be a screen with an explanation why that object can’t be Jifed.

Jif It Stamp

This “JIFF IT” stamper would be given if a certain amount of stickers from a Jif container would be collected. This stamper should be used to stamp things that could be Jifed. Those pictures should be uploaded to a “JIF IT” website and the best pictures would get valuable prizes.

Ambient Jif

These are examples of an ambient “JIF IT” campaign. The idea is very simple - just to use other ambient adverts to create Jif ads by covering them with a “JIF IT” stamp. Graffiti and other pictures that can be Jiffed would be in use as well.

Jif It web site

This is a “JIFIT” website. There is a lemon tree with a Jif containers falling from it. Next page is dedicated to the Jif forum where all the latest news would be discussed and new pictures of “JIF IT” campaign would be uploaded. There is a menu bar in the top part of the page. There it is possible to choose whether to look for the recipes with the use of Jif or browse for the new Jif ads.

Crazy Jif idea, at last!)

At last we came up with a nice and creative idea. It is a bit crazy and this kind of advertisement is forbidden in U.K. but as our tutors have said: “While you are students it is ok to experiment.”

It is only 24 hours left till the presentation and it means that I will spend those 24 hours Macing everything up. Good luck to me).

The idea was to take existing successful campaigns of the brands with similar properties to Jif and to put Jif stamp over them. The slogan Jif It would be used across the campaign. That will say that Jif can do the same but cheaper. Jif logo would be virtually attached with the use of scotch to those campaigns images as if it was a real piece of paper with logo. The word on a sticker will specify the purpose of use according to the campaign. We will use print media for posters. We will create web site iPhone game and ambient advertising as well.