At last we came up with a nice and creative idea. It is a bit crazy and this kind of advertisement is forbidden in U.K. but as our tutors have said: “While you are students it is ok to experiment.”
It is only 24 hours left till the presentation and it means that I will spend those 24 hours Macing everything up. Good luck to me).
The idea was to take existing successful campaigns of the brands with similar properties to Jif and to put Jif stamp over them. The slogan Jif It would be used across the campaign. That will say that Jif can do the same but cheaper. Jif logo would be virtually attached with the use of scotch to those campaigns images as if it was a real piece of paper with logo. The word on a sticker will specify the purpose of use according to the campaign. We will use print media for posters. We will create web site iPhone game and ambient advertising as well.
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