Monday 10 January 2011


Another source of inspirations was Fashion Artist Aithur Thrope and his works.

All those crazy Thrope’s ideas with skulls on shoulders, elephant masks made of cloth, hoods with build in aviator’s glasses have inspired me to use symbolic objects instead of heads as it gives a wider idea of brands personality than just a certain face or facial expression. Collage technique is the most functional and expressive approach to the problem solving.



AITHUR THROPE



http://www.youtube.com/watch?v=gCmF4xz7HM8


You either love him or hate him, but either way, he is a rising star that is not going to burn out any time soon!



Aitor Throup was born in Buenos Aires, Argentina in 1980. He arrived in Burnley, Lancashire in 1992. It was in Burnley that Throup developed a passion for labels such as Stone Island and C.P. Company. A mixture of Aitor’s interest in these products and his own passion for drawing led him to begin a BA in Fashion Design at Manchester Metropolitan University, from where he graduated with first class honors in 2004. In 2006, he completed an MA in Fashion Menswear at the Royal College of Art in London.

Aitor is fascinated with anatomy and his main interest is drawing. His hand drawn characters become the primary tool in the exploration of his ‘justified design philosophy’, which highlights the necessity of a reason or function behind all design features. Aitor's design process is centered around innovative methods of design and construction, in particular a construction process which utilises his own sculptures of the human body as a system for blocking garments. 

Throup’s graduate collection from the Royal College of Art was entitled ‘When Football Hooligans Become Hindu Gods’ which had a strong narrative thread running through it and a diverse selection of influences from generic military garments to Hindu symbolism.
He exhibited ‘The Funeral Of New Orleans: Part One’, at London Fashion Week in September 2007. The presentation of this collection defied conventional ways of exhibiting fashion, by showing the pieces on life size sculptures (also created by Throup) rather than models, each in a different stage of transformation. The presentation also incorporated a film created in conjunction with SHOWstudio, which acted as a sort of animated instruction manual, allowing the viewer to not only understand the transformational mechanics of each piece, but also to learn the narrative behind the collection.

Aitor has won multiple awards over the years, including the ‘Collection of The Year Award’ and the ‘i-D Styling Award’ At ITS#FIVE (International Talent Support #5). He has worked as an art director/stylist with i-D magazine, Arena Homme+, V-Man, and GQ Style, and he designed the cover for the December 2008 issue of Dazed and Confused Japan, which also included an 8- page portfolio of his work.

In 2008 Aitor collaborated on two special edition projects with Stone Island, which were presented at Milan Fashion Week: 'Modular Anatomy' (AW 08) and 'Articulated Anatomy' (SS 09).Aitor Throup began working as a creative consultant with the British football brand Umbro in 2008, which led to his involvement in the concept and design of both the ‘home’ and ‘away’ football kits worn by England at the 2010 World Cup.

At the 2009 edition of Milan’s ‘Salone del Mobile’ international design fair, Aitor Throup and C.P. Company launched the special 20th anniversary edition of the iconic Goggle Jacket (A driving jacket originally designed by Massimo Osti). The re-design of this icon featured a fully ergonomic construction, based on a life-size sculpture of the human body in the driving position. It also featured a unique transformational articulation built into the pockets, which allowed the jacket's structure to morph into a driving position when required. In October 2009 a special exhibition at the Royal College of Art in London showcasing the process behind the design of this anniversary jacket, was curated by Aitor Throup. In early 2010, the jacket was nominated for the ‘Design of the Year’ award by the Design Museum in London.

Aitor recently launched his product line for A/W 2010 on-schedule at Paris Fashion Week. The presentation, titled ‘LEGS’ consisted of a retrospective of his various trouser concepts from the past six years, and culminated in a collection of three specially developed trousers (titled ‘Prelude’) which were exclusively exhibited and sold globally in a small number of boutiques and department stores including Selfridges in London.










The guy is very creative. I really like his drawings, especially those that he made for Umbro’s kit  redesign.

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