Me and my team partner LA we just finished the last creative exercise. We did associations, Thinking hats and the last one was "Ping-Pong" exercise. Few ideas were created out of it but they are not that good as we wish them to be. They are pretty standard. For example: Jif Lemon as a cartoon character dressed in different national costumes. It wears traditional suits of different nationalities and it is eating dancing, or even drinking in the style that suits to this or that culture. By this idea we are trying to say that Jif could be used for cooking a wide range of dishes of different nationalities. Also we thought to attach short and useful recipes to the Jif Lemon bottles. Those recipes would be gathered from different parts of the world and they all would use lemon juice.
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