Today we have got a new task. The challenge was to browse among D and AD and YCN briefs and chose one for execution. There were a lot of famous brands there such as: “SEGA”, “DIESEL”, “OXFAM”, “BODYSHOP”, “TED BAKER”, “TUBORG”, “UMBRO”, etc. There was even “The Walt Disney” brief. In that brief it was asked to create a funny and charming character. It sounds fun for me as I very passionate about drawing cartoons. However I have decided to take an “UMBRO” brands brief. I really like this brand, as its products are well crafted and rather cheap. In addition I feel that I have understood the main points of the brief and will be able to create a nice campaign.
Here is the “UMBRO” brand brief:
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