The client for further development chose “WALK THE TALK” idea. Some bullet points were considered:
The design should be changed towards European advertisement posters style;
Put logo on a cloth label;
Focus attention on the product;
Make the colors rougher;
Develop through the range of media;
Less background patterns.
The client brought a very rare publication of football graphic design book. He gave that book to me for inspiration. It was very kind of him to that. That book helped me a lot. I was browsing through the AD and D books, graphic design publications, web in attempt to find any style that would be suitable for my idea and will respond to the clients comments. There was nothing that could draw my attention.
Finally I found my inspiration on one of designer’s websites. There was a collage depicting night and day scene. The idea and realization were so powerful that I decided to use that kind of style on my concept. Collage technique was quiet new for me. I have never used it before. That is why I had to browse for some examples of work. I was very surprised to discover that Fred Perry main website is made in collage style.
Here some collage examples that I was inspired from:
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