Jif Lemon

So the first project has come. Brand's name is Jif Lemon. This is a concentrated lemon juice in a yellow plastic bottle that has a shape of real lemon.

BRIEF:

Jiff lemons are plastic lemons containing real lemon juice. Their sails peak at around Pancake Day.

Our task is to make people aware of Jiff at other times of year as well. We should create a campaign that uses traditional print media as its basis, but then extends across at least 2 other forms of non traditional media.

This task is a bit complicated for me and for my team partner LA as we are not used to such kind of spice. Another thing is that Jif Lemon is very traditional product in U.K. It was used as a Pancake spicing for ages and know we have to break this stereotype.