Client: Jif Lemon
The proposition: Increase sales between March and January/to push Jif out of season of Pancake Day.
Target audience: Housewives and young people.
Media: Any kind of media.
Mandatories: Jif Lemon logo, brand colors.
Today we have got a new brief. I didn’t know this product and brand before. It means that module would be pretty challenging task and it will need a huge research to be done. As understood this brand makes the most sales on a Pancake Day holiday. It is very traditional product with a long history of brand-to-consumer relationship.
First thing I am going to do is to ask my classmates and tutors all the information they now that is related to brand. It would be a primary research. Also I will buy the product to study it carefully (logo, packaging, taste etc.).
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